Privacy Policy

Effective date: 16 January 2026

This Privacy Policy applies to Be Your Best Self, a trading name of Heather Todd (sole trader), based in New Zealand. 

Be Your Best Self (“we”, “us”, or “our”) is committed to protecting your privacy and handling your personal information with care, respect, and transparency. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or engage with our services.

This policy is written in accordance with the New Zealand Privacy Act 2020.

Personal information we collect

We may collect personal information that you voluntarily provide to us, including:

  • your name
  • email address
  • phone number
  • postal address
  • information you submit through contact or enquiry forms
  • booking and appointment details
  • information provided through intake or enquiry forms
  • information required to deliver counselling, wellbeing, or educational services

When you contact us or engage in counselling or wellbeing services, you may choose to share information of a sensitive or personal nature. We treat this information with additional care and confidentiality.

We may also collect limited technical information automatically when you visit our website, such as:

  • IP address
  • browser type and version
  • pages visited
  • date and time of visits

This information helps us understand how the website is used and improve its performance and content.

How we use your information

We collect and use personal information for purposes including:

  • responding to enquiries
  • providing counselling, therapy, wellbeing, or educational services
  • managing bookings and appointments (including via online booking systems)
  • sending occasional newsletters or updates to subscribers
  • delivering free resources or downloads you request
  • processing payments
  • improving our website, services, and client experience
  • meeting legal, professional, and ethical obligations

We only collect information that is reasonably necessary for these purposes.

Email communications

If you subscribe to our mailing list, or choose to opt in via an intake form or when requesting free resources, we may send you occasional newsletters or updates relevant to our services and offerings.

When you request a free download or resource, your contact details will be used to deliver that resource and to send related updates, in accordance with this policy.

You can unsubscribe at any time using the link provided in our emails.

Bookings and contact

Bookings may be made through:

  • our online booking system
  • contact forms
  • email or manual arrangements

Information provided for bookings is used solely for managing appointments and delivering services.

Cookies, analytics, and tracking

Our website uses cookies and analytics tools to understand how visitors use the site and to improve functionality and content.

We currently use Google Analytics and may also use advertising and analytics tools such as the Meta (Facebook) Pixel in connection with future advertising.

These tools may collect anonymised or aggregated information about website usage. You can control or disable cookies through your browser settings if you prefer.

Third-party services

We use trusted third-party service providers to support our services, including:

  • online booking systems
  • email marketing platforms
  • website analytics and advertising tools
  • secure payment processors

These providers only receive the information necessary to perform their services and are required to handle it securely in accordance with their own privacy policies.

We do not sell, rent, or trade your personal information.

Payments

Payments may be accepted via:

  • bank transfer
  • Stripe
  • PayPal (for international clients)
  • Wise (for international clients)

All electronic payments are processed through secure third-party providers. We do not store or have access to your full payment card details.

Storage and security of information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, or disclosure.

While no method of electronic storage or transmission is completely secure, we use appropriate safeguards to protect the information we hold.

How long we keep your information

We retain personal information only for as long as necessary to:

  • provide our services
  • meet legal, professional, or accounting requirements
  • resolve disputes or enforce agreements

Your rights

Under the New Zealand Privacy Act 2020, you have the right to:

  • request access to your personal information
  • request correction of your information if it is inaccurate

To make a request, please contact us using the details below. We may need to verify your identity before responding.

Overseas storage and disclosures

Some of our service providers may store data outside New Zealand. Where this occurs, we take reasonable steps to ensure your personal information is protected in accordance with New Zealand privacy standards.

Our services are primarily intended for clients in New Zealand and Australia.

Children and young people

We do not primarily work with children; however, we may occasionally provide services to children or young people with appropriate parental or guardian involvement and consent.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be available on our website.

Contact us

If you have any questions about this Privacy Policy or how we handle personal information, please contact:

Heather Todd
Be Your Best Self
heather@beyourbestself.net.nz

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